GELFAAM’s Functions & Support

The various assistance and services provided by GELFAAM include defending members’ rights, educational training, and professional development


Voice of Great Eastern’s Agency Force

GELFAAM serves as the voice of Great Eastern’s agency force, advocating for and defending member’s rights on various contractual and operational issues

Recognized Representation of Great Eastern’s Agency Force

GELFAAM actively engages with the Company and other stakeholders, ensuring that agents’ concerns and perspectives are considered in decision-making processes

Protect Members’ Rights and Contractual Benefits

GELFAAM is committed in protecting members’ rights and contractual benefits by closely monitoring changes in company and industry rules and regulations. Its primary goal is to safeguard members’ interests while actively negotiating for improved contractual terms and benefits, thereby fostering a supportive and fair professional environment

Promote Professional Development

GELFAAM is dedicated in promoting professional development by organizing various activities aimed at enhancing the expertise and skills of its members. These initiatives include training sessions, workshops, and seminars designed to improve competencies, keep members informed about industry trends, and cultivate a culture of continuous learning and excellence within the agency force


Contractual and Operation Issues

One of GELFAAM’s key support is gathering feedback and providing assistance to members on various operational issues, contractual matters, and compliance concerns related to our industries

This involves establishing effective communication channels to collect input from members, identify challenges such as policy servicing, claims processing, and contractual disputes, and ensuring fairness in Company’s conduct towards agency force

GELFAAM through ongoing meetings with GELM and GETB management aim to effectively address these issues, increasing transparency, improving overall operational efficiency, and ensuring that members have the necessary support to carry out their duties professionally and in compliance with regulations.

Training and Seminar

Since inception, numerous seminars were initiated by the association. With this as a precedent numerous seminars and programs were conducted by both the company and the association

Although nowadays most of the major training are conducted by the Company, GELFAAM continues with its aspiration to motivate and educate more of its members through subsidised events and activities organised by branches and at national level


Complimentary Group Personal Accident & Funeral Expenses for Active Members

GELFAAM has been providing valuable complimentary coverage since 2002. This include Group Personal Accident Coverage and Funeral Expenses for active members

In the event of death due to accidental causes, active members are covered for RM10,000 along with RM5,000 for funeral expenses. For Total Permanent Disability (TPD) due to accidental causes, the coverage is RM10,000

In 2019, additional coverage was introduced for Funeral Expenses, with RM2,500 provided in the event of death due to non-accidental causes

Voluntary Participating Group Insurance Scheme on Competitive Rate

Through negotiations with the company and other insurers, GELFAAM provides a range of Group Insurance including Group Multiple Benefits Insurance Schemes, Group Term Life Insurance, Group Personal Accident Insurance, Group Multiple Benefits Takaful Schemes and Group Professional Indemnity Insurance.

These schemes are designed to offer comprehensive protection at very competitive rates, benefiting both members and their families. Many members have already benefitted from these schemes, and it is hoped that more agents will participate to take full advantage of the coverage provided. This initiative reflects GELFAAM’s commitment to the well-being of its members and their families.